All of 3:16 hard baits are made using only the finest components and the most durable materials - polyurethane, for positive buoyancy.   The strong, premium split rings, stainless steel screw eyes, and the premier Owner 2X Stinger Hooks.  With these hooks, fish can't tear up your bait.   The one-of-a-kind graphite hinge of the Armageddon was developed to allow the joint to flex instead of break.  The edges of each section are rounded and molded to strike on a large surface area.  It makes just the right clacking noise and eliminates paint chipping.

The Armageddon will swim nicely across the surface like a lazy trout, triggering violent strikes.   Swim it slowly, walk it along the surface,  twitch it, dead stick it, or swim it underwater.  

And now, the new design - Born Again - allows you to crank it down to three (3') to five (5') feet on a medium retrieve or upto twelve (12') feet on a troll with about a 100 yards with 30# test line.  Yet, it still has an amazing slow wake-twitch-dead stick ability.  Enjoy!

Length: 9.75"   Weight: ~6.0oz