The Sidewinder is the worlds first lipless swimbait. How this bait swims with it's seductive side to side motion is hard to put into words, but when you see this lure in the water, you're guaranteed to say WHOA. The Sidewinder comes in 3 sizes and is a strong performer in the mid to deep depth range for trophy largemouth and stripers.

This lure can be fished in a couple of different ways. Slow and steady is hard to beat, but for active fish, make a long cast and count the bait down to the desired depth. Then rip and pause, crank and rip to give the lure an erratic action at a depth where the fish haven't seen baits like this move before. Oh wait, there are no other baits like this. The Sidewinder has to be seen to be believed.