Designed by Mickey Ellis in Laguna Hills, CA, the original Mission Fish was released in March of 2000 after 2 years of careful design and development.   The Mission Fish was the first, and is still the only, truly weedless swimbait.   Since it's release in 2000, the Mission Fish has accounted for no fewer than 6 bass over 15lbs including giants of 19-7 and 21-11.2lbs as well as numerous double digit largemouth bass from the United States and Japan.

The Sidewinder and Top Dawg were released in March of 2003,  introducing to the public the first lipless swimbait and the first popper style swimbait.   And in July of 2003 the Bluegill was unveiled, giving anglers a truly fishable realistic bluegill bait.

The Armageddon and Wake Baits were released in 2004.

Since then, we have released the Wake Jr., the Baby Wake, the 1up at the  2007 ISE show in Sacramento.

And in January, 2008, we released the Real Deal, distinguished by its moving mouth

All of the 3:16 baits are 100% original, designed by Mickey to bring paradigm shifts to the swimbait world. And be ready because this is just the beginning of what will become a full line of premium swimbaits, bluegills, shad, frogs and saltwater baits.

These are the baits of serious tournament anglers, trophy hunters, and bass fishing professionals.

We hope you enjoy them.